Journeyman Journal: Check the Help

A good wisdom nugget someone dropped in my lap a while back was this: Not all help is helpful. There was a narrative of history that made things simple to understand in the formative stages of learning history. That narrative went as follows: a few hundred years ago the monarch received requests from intrepid explorers […]

Read More Journeyman Journal: Check the Help

About the Audience (TMIM #04)

Lots of time and resources were invested in market research. What could we do to appeal to our key market. How could we ensure that we maximised our reach to bring in as many as we could. Success was measured by how many would come in and how many we could grab with the message. […]

Read More About the Audience (TMIM #04)