Lots of time and resources were invested in market research. What could we do to appeal to our key market. How could we ensure that we maximised our reach to bring in as many as we could. Success was measured by how many would come in and how many we could grab with the message. […]
Read More About the Audience (TMIM #04)An event has taken place. There’s a buzz going on. We need to find out what’s happened. So we go to our reporter on the scene. The reporter has to have a good grasp of what’s taken place and the ability to convey it in the way necessary. What makes it particularly compelling is as […]
Read More We Go To Our Reporter … (TMIM #03)God loves names. From Adam to Jesus, there’s always been something about names for God. They are not trifling issues at all. The patriarch of faith could no longer remain Abram. At a given point in time he had to be Abraham. The father of the people could no longer be known just as Jacob […]
Read More MWTM: Malachi Part 2 – MessengerMy name is Christopher Dryden. I am a messenger of the gospel of Jesus Christ. True story. I loved journalism. For a while I wanted to be a journalist. In fact at one time I was seriously studying towards a career in it. One of the things I liked about journalist was the opportunity to […]
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Life With CD 