About the Audience (TMIM #04)

Lots of time and resources were invested in market research. What could we do to appeal to our key market. How could we ensure that we maximised our reach to bring in as many as we could. Success was measured by how many would come in and how many we could grab with the message. […]

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When The Story Lands Well

The series starts off slowly. Introducing you to the key characters and the main thrust of the story. Once those aspects are set up, then it kicks into high gear with the twists and turns required to make the whole thing dramatic and fascinating. The challenge, however, is to bring all the strands together to […]

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What Do You Want More?

Aggravating. They ground you down over time with constant questioning. Incessant begging. It never stops. You wonder why they carry on that way so much. It;s clear that they will not stop until they get it. Children. Sure they say they love you, but when they get their minds set on something, you take a […]

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Something Had to Give

It was meant to be something that was liberating. But over time, it just felt like you were being dragged down. Bogged down by one thing and then the other. They told you that you had to wear this. Then they told you that you had to be careful what you said. Then they they […]

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The Breaking of Day

This did not start out with me at my best. I was so miserable. I stopped looking after myself. I rarely went out and when I did I avoided people as much as possible. If I didn’t have to talk to anyone all day, that would be a good day. I ignored phone calls, emails […]

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