Dryden Shorts: A Compelling Story

Stories are powerful. A compelling story sees you recognise that you have been rescued to be ruled in righteousness and experience the regeneration required to live this new life. You come across others in need of the rescuing, the righteous rule and the regeneration. You get to interact with them as well as join with […]

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About the Audience (TMIM #04)

Lots of time and resources were invested in market research. What could we do to appeal to our key market. How could we ensure that we maximised our reach to bring in as many as we could. Success was measured by how many would come in and how many we could grab with the message. […]

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When The Story Lands Well

The series starts off slowly. Introducing you to the key characters and the main thrust of the story. Once those aspects are set up, then it kicks into high gear with the twists and turns required to make the whole thing dramatic and fascinating. The challenge, however, is to bring all the strands together to […]

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